Are you a retailer who wants to reach

NEW CUSTOMERS AND SELL MORE?

According to the Aberdeen Group, 75% of consumers are more likely to engage with brands who personalise messaging and offers just for them.

By collecting, understanding and scoring signal data exhibited by users, we can predict those in-market for your product or service. We can also personalise a message purely for that individual by marrying up their intent signals and data from your product feed.

This way we ensure that the right people arent just shown your brand message, but the exact product and service theyre interested in before theyve even visited your site and more often than not started searching.

Affectv - creating greater demand by
reaching customers who haven't met you yet.

WHAT WE KNOW About Shoppers


Affectv's PDP sees 1.3 million fashion prospects per day

45% of furniture prospects are present on a mobile or tablet device

Retail prospects: capturing 400+ data points per person per day

Gifting prospects are 66x more likely to engage with holiday breaks content

1 in 6 travel consumers Affectv predict to have "a high intent" purchase within a week

SUCCESS STORY

Delivering personalised advertising across Europe

Affectv were tasked with running a campaign for M&S for their autumn / winter collection, to drive traffic and generate revenue across Europe.

Affectv placed pixels on the M&S website enabling them to gather data signals around M&S users' browse, search and share behaviours online. Using their Persona Discovery Platform (PDP), Affectv analysed terabytes of raw data signals, unearthing insights and local nuances within various audiences across the European market.

By using the insights gathered into the M&S user, Affectv were able to target individual 'lookalikes' with relevant content in the right location and at the best conversion times.

"Affectv took to this brief with a unique and enthusiastic approach, they used their Persona Discovery Platform to great effect and were able to decipher behavioural differences between different European cultures. Their SignalAds Overlay solution differentiated M&S from other retail advertisers which proved crucial in this crowded marketplace. The SignalAds were very effective during sale periods, where a countdown message prompted customers to purchase products, when they may not have done otherwise, driving key revenue, and helping to lower Affectv's cost per sale."
Seb Lear, Mindshare Worldwide

READ MORE Success Stories

OUR Achievements

Included in City AM's Leap 100 List of fast-moving UK companies

Ranked No. 11 on the 15th annual Sunday Times Hiscox Tech Track 100

Wired magazine's 'Europe's 100 Hottest Start-Ups'

Identified by Inc.com as one of the top 15 London start-ups to watch in 2015

Announced as the UK's fourth fastest growing young technology company by The Next Web

Programme of structured engagement developing & supporting ambitious private companies through their next stage of growth

Became a member of Accelerate 250 as the UK's fastest growing business in 2013

Shortlisted for the best use of programmatic technology and the smart use of data

Drum Digital Trading (2014 & 2015)

Chosen by Silicon Valley Comes to UK for their £ 100m Revenue Club — an elite group of UK businesses with the potential to hit £ 100m revenue in under 5 years

Developing Entrepreneur of the Year Award at the WCIT Enterprise Awards

Double winner — among 100s of other non-tech businesses — at the Startups Awards; The Digital Business of 2013 and The Innovative Business of 2013

Smarta's Most Disruptive UK Startup 2011

OUR Clients