How Do SignalAds work to

GET TECHNOLOGY CUSTOMERS?

According to Adobe.com and the DMA, 77% of marketers say "dynamic, personalised content" across channels is very important. Imagine if you could not only reach brand new customers, but also with individually relevant messages for them based on their specific needs and your product suite?

Affectv can predict those in-market for your product or service and personalise a message purely for that individual by marrying up their intent signals and data from your product feed.

This way we ensure that the right people aren't just shown your brand message, but the exact product and service they're interested in before they've even visited your site and more often than not started searching.

Affectv - creating greater demand by
reaching customers who haven't met you yet.

WHAT WE KNOW About Tech Consumers


Affectv's PDP sees 543,000 tech hardware prospects per day

Affectv's PDP sees 11 million tech software prospects per month

Technology prospects: capturing 500+ data points per person per day

Tech hardware prospects are 26x more likely to engage with music production content

1 in 6 finance consumers Affectv predict to have "a high intent" purchase within a week
Technology Ads Animation

SUCCESS STORY

Delivering personalised ads for business software professionals

Citrix were looking to generate interest and subscriptions for their digital conference call software, Citrix GoToMeeting.

Affectv placed pixels onto the Citrix website to collate data signals from both the converting users and those who had browsed the site. The data was then analysed using Affectv's Persona Discovery Platform (PDP).

Using the insights gathered, data models were built based on the browse, search and share signals of Citrix users. Affectv implemented their SignalAds Overlay solution, further engaging consumers by targeting not just audiences, but individuals with unique and relevant messaging. These personalised messages were presented as an overlay on top of the creative using free trial download data as a call to action.

"Affectv closely analysed terabytes of raw data to extract relevant data signals allowing them to understand the most likely individuals to be interested in Citrix products. Their SignalAds Overlay solution used these signals to deliver personalised messages that were highly effective in addressing likeminded individuals. A 31% uplift in conversions is testament to that!"
Sarah Osborne, Senior Account Director, DWA

READ MORE Success Stories

OUR Achievements

Included in City AM's Leap 100 List of fast-moving UK companies

Ranked No. 11 on the 15th annual Sunday Times Hiscox Tech Track 100

Wired magazine's 'Europe's 100 Hottest Start-Ups'

Identified by Inc.com as one of the top 15 London start-ups to watch in 2015

Announced as the UK's fourth fastest growing young technology company by The Next Web

Programme of structured engagement developing & supporting ambitious private companies through their next stage of growth

Became a member of Accelerate 250 as the UK's fastest growing business in 2013

Shortlisted for the best use of programmatic technology and the smart use of data

Drum Digital Trading (2014 & 2015)

Chosen by Silicon Valley Comes to UK for their £ 100m Revenue Club — an elite group of UK businesses with the potential to hit £ 100m revenue in under 5 years

Developing Entrepreneur of the Year Award at the WCIT Enterprise Awards

Double winner — among 100s of other non-tech businesses — at the Startups Awards; The Digital Business of 2013 and The Innovative Business of 2013

Smarta's Most Disruptive UK Startup 2011

OUR Clients