According to Adobe.com and the DMA, 77% of marketers say "dynamic, personalised content" across channels is very important. Imagine if you could not only reach brand new customers, but also with individually relevant messages for them based on their specific needs and your product suite?
Affectv can predict those in-market for your product or service and personalise a message purely for that individual by marrying up their intent signals and data from your product feed.
This way we ensure that the right people aren't just shown your brand message, but the exact product and service they're interested in before they've even visited your site and more often than not started searching.
Citrix were looking to generate interest and subscriptions for their digital conference call software, Citrix GoToMeeting.
Affectv placed pixels onto the Citrix website to collate data signals from both the converting users and those who had browsed the site. The data was then analysed using Affectv's Persona Discovery Platform (PDP).
Using the insights gathered, data models were built based on the browse, search and share signals of Citrix users. Affectv implemented their SignalAds Overlay solution, further engaging consumers by targeting not just audiences, but individuals with unique and relevant messaging. These personalised messages were presented as an overlay on top of the creative using free trial download data as a call to action.
Included in City AM's Leap 100 List of fast-moving UK companies
Ranked No. 11 on the 15th annual Sunday Times Hiscox Tech Track 100
Wired magazine's 'Europe's 100 Hottest Start-Ups'
Identified by Inc.com as one of the top 15 London start-ups to watch in 2015
Announced as the UK's fourth fastest growing young technology company by The Next Web
Programme of structured engagement developing & supporting ambitious private companies through their next stage of growth
Became a member of Accelerate 250 as the UK's fastest growing business in 2013
Shortlisted for the best use of programmatic technology and the smart use of data
Drum Digital Trading (2014 & 2015)
Chosen by Silicon Valley Comes to UK for their £ 100m Revenue Club — an elite group of UK businesses with the potential to hit £ 100m revenue in under 5 years
Developing Entrepreneur of the Year Award at the WCIT Enterprise Awards
Double winner — among 100s of other non-tech businesses — at the Startups Awards; The Digital Business of 2013 and The Innovative Business of 2013
Smarta's Most Disruptive UK Startup 2011